Indian Media Monitoring - Exchange4Media

Released on = April 18, 2007, 5:57 am

Press Release Author = Anurag Batra

Industry = Healthcare

Press Release Summary = Indian Media monitoring services provided by Exchange4media
offers effective monitoring of media about what is being said about a particular
brand or entity. We also provide marketing & advertising services & Public Relations
Services

Press Release Body = Media monitoring is a specialized field gaining popularity
these days. It is an ongoing process that is systematic in nature and is used to
measure the ad spends of organizations across different media. It also involves
monitoring of the client's effective representation in the media. This is done by a
detailed research along with the analysis of the market is carried out to gain
insight for the benefit of the client. Exchange4media.com offers Indian media
monitoring service along with a variety of publications that cater to the
advertising, public relations, and the media world.

Indian media monitoring scene is in an exciting phase with many players in the arena
offering healthy competition to each other. The most noticeable feature is its
capacity to mobilize the monitoring data in an efficient manner. Analytical depth
along with innovative presentation is the key to do so in a competent way. The
quality of the database is crucial in determining the success of a project. An
Indian media monitoring service generally takes into consideration all sorts of
relevant data along with fluctuating trends of public opinion.

Indian media monitoring allows the marketers to have clear vision about their
category along with the competitive strategies followed in the market. It also helps
to reveal seasonality and read the market pulse across the media spectrum. But, to
get an accurate analysis it is essential to have an ideal database. An ideal
database can be built by updating the available data and considering latest market
trends and information. The ability to access the right kind of information at a
crucial time is the secret of the success and guarantees customer satisfaction.

Indian television news, Indian daily newspaper, movie channels, music channels,
sports channels, and media houses use the services of media monitoring services to
study their market status. With the growing realization about the importance of
media monitoring services, the sector is posed for rapid growth. Exchange4Media
offers efficient media monitoring services to its customers. The services help the
clients to study their position in comparison to their competitors and make the
needful changes in the media strategy.
Exchange4Media offers information about marketing, advertising and media industry.
It provides publications that cater to these fields and offers current news, views,
in depth analysis of events, analytical information, or trend forecasting. Visit the
site www.exchange4media.com and get detailed information about the various fields.

Web Site = http://www.exchange4media.com

Contact Details = client name Anurag Batra
phone no. (011) 23323 184/187/188, 3753224
address 1208, Kailash Building, K. G. Marg, Connaught Place
zip code 110001
company name Exchange 4 Media
city New Delhi
state Delhi
country India

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